The agentic marketing stack starts with the data layer
Summary
Acxiom is building an end-to-end agentic marketing value chain on Databricks, achieving 80 to 90 percent performance improvements by migrating from on-premises data centers to a modern, cloud-native data architecture. This shift allows workflows that once took months to be prototyped in hours, transitioning Acxiom from a traditional data supplier to an embedded intelligence layer inside the marketing stack.
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