CustomerLake enters Beta: Leading enterprises going live with the Agentic CDP
Summary
CustomerLake's Agentic CDP is now in Beta with Campaign Agents and in Private Preview with Profile Agents, bringing audience building, activation, personalization, and Customer 360 into the governed Databricks Data + AI platform. Early customers report cutting audience turnaround time by 90%, becoming audience-ready in 2 hours instead of 2–3 months, a potential 40% reduction in CDP total cost of ownership, and a 10-point lift in conversion rates.
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