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PlatformDatabricks Blog·May 20, 2026·Thomas Nguyen

Unlock seamless and cost-effective marketing campaigns with Lakebase

Summary

Lakebase Postgres, a serverless OLTP database, now scales to zero between marketing campaign spikes, eliminating underutilized database costs for personalization workloads. Native Synced Tables remove Lakehouse-to-OLTP pipeline burdens, letting marketing teams ship new customer segments to platforms like SAP Engagement Cloud in just a few clicks.

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