Unlocking semantics for AI: How Mercedes-Benz Korea built trusted “Talk to Data” at scale
Summary
Mercedes-Benz Korea built a trusted "Talk to Data" solution at scale by making 500+ KPI definitions available in an AI-ready semantic layer on Unity Catalog metric views, accelerating the transition with an automated DAX-to-Metric-View transpiler. This governed semantic layer supports both existing BI and new "Talk to Data" experiences, with Genie and Agent Bricks providing consistent answers and shaping a playbook for persona-based AI agents across markets.
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