How PetScreening turned a dbt pipeline into a pet tag factory
Summary
PetScreening's FIDO Alert team connected an in-house tag-printing machine directly to their dbt project, treating it as another exposure fed by a gold-level model that also powers the growth team's dashboard, and now prints over 1,000 pet tags a day across two machines. Because bad data here means missed prints and reprints rather than a wrong dashboard number, a five-person team relies on dbt tests wired into Slack and a medallion architecture that let them swap data sources across three iterations without interrupting production.
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