How Sweetwater catches broken dbt pipelines before anyone notices, with Datadog
Summary
Sweetwater's analytics engineering leads show how they extended Datadog, already used by their DBAs and data engineers, upstream into their dbt platform. This replaced reactive debugging with proactive monitoring: schema-wide monitors, row count and freshness checks tuned to each table, and ML-driven alert thresholds. One example is a recurring sales-channel gap on an hourly dashboard that they traced to a misscheduled legacy script.
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