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Databricks Blog20 de maio de 2026

Unlock seamless and cost-effective marketing campaigns with Lakebase

Resumo

Lakebase Postgres, a serverless OLTP database, now scales to zero between marketing campaign spikes, eliminating underutilized database costs for personalization workloads. Native Synced Tables remove Lakehouse-to-OLTP pipeline burdens, letting marketing teams ship new customer segments to platforms like SAP Engagement Cloud in just a few clicks.

* Lakebase Postgres is a serverless OLTP database that scales to zero between marketing campaign spikes, eliminating the cost of underutilized database resources typical of personalization workloads. * Native Synced Tables remove the burden of building and maintaining Lakehouse-to-OLTP pipelines, letting marketing teams ship new customer segments to platforms like SAP Engagement Cloud in just a few clicks. * Because Lakebase separates storage from compute, customer attribute breadth and depth can grow without scaling compute linearly, keeping costs flat while enabling richer personalization.

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