Description
Introducing Databricks CustomerLake, a new Agentic Customer Data Platform (CDP) natively embedded in the Databricks Lakehouse. By bringing an AI-native marketing platform directly into the same governed data and AI foundation used by the rest of the business, we equip marketers and data teams with a workforce of agents to deliver the perfect customer experience—a billion times a day. CustomerLake enables marketing teams to replace rigid, manual workflows with "infinity campaigns": Continuous engagement loops fueled by trusted customer context, with an always-on engine that autonomously adapts to the customer at infinite scale. CustomerLake delivers these capabilities where your data and models already live: - Campaign Agents - Profile Agents - Agentic identity resolution - Open partner ecosystem - Native integrations and Reverse ETL All without silos, duplication, or additional martech complexity. Learn more about CustomerLake: https://www.databricks.com/blog/introducing-customerlake-agentic-cdp
Description from YouTube. Full content on the video page.
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