Amgen’s Journey To Building a Global 360 View of its Customers with the Lakehouse
Description
Serving patients in over 100 countries, Amgen is a leading global biotech company focused on developing therapies that have the power to save lives. Delivering on this mission requires our commercial teams to regularly meet with healthcare providers to discuss new treatments that can help patients in need. With the onset of the pandemic, where face-to-face interactions with doctors and other Healthcare Providers (HCPs) were severely impacted, Amgen had to rethink these interactions. With that in mind, the Amgen Commercial Data and Analytics team leveraged a modern data and AI architecture built on the Databricks Lakehouse to help accelerate its digital and data insights capabilities. This foundation enabled Amgen’s teams to develop a comprehensive, customer-centric view to support flexible go-to-market models and provide personalized experiences to our customers. In this presentation, we will share our recent journey of how we took an agile approach to bringing together over 2.2 petabytes of internally generated and externally sourced vendor data , and onboard into our AWS Cloud and Databricks environments to enable a standardized, scalable and robust capabilities to meet the busin…
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