CustomerLake enters Beta: Leading enterprises going live with the Agentic CDP
CustomerLake's Agentic CDP is now in Beta with Campaign Agents and in Private Preview with Profile Agents, bringing audience building, activation, personalization, and Customer 360 into the governed Databricks Data + AI platform. Early customers report cutting audience turnaround time by 90%, becoming audience-ready in 2 hours instead of 2–3 months, a potential 40% reduction in CDP total cost of ownership, and a 10-point lift in conversion rates.
* CustomerLake expands access with Campaign Agents Beta and Profile Agents Private Preview: The Agentic CDP embeds audience building, activation, personalization, and Customer 360 capabilities in the governed Databricks Data + AI platform. * Customers are demonstrating faster execution and cost savings: Reducing audience turnaround time by 90%, becoming audience-ready in 2 hours versus 2–3 months, a potential 40% reduction in CDP total cost of ownership, and a 10-point lift in conversion rates * A new operating model for agentic marketing: CustomerLake unites marketing activation, trusted context, and AI agents in Databricks to personalize engagement safely and effectively at scale.