How HP Is Building an AI-Ready CDP with Databricks CustomerLake
Summary
HP reduced audience-readiness timelines from months to two hours and cut projected CDP total cost of ownership by up to 40% by implementing Databricks CustomerLake directly on its existing foundation. The deployment unified media, brand, and intent data into a governed Marketing Lakehouse, scaling topic ingestion to approximately 20,000 while slashing data-sharing turnaround from three months to 48 hours.
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