Increasing Data Trust: Enabling Data Governance on Databricks Using Unity Catalog & ML-Driven MDM
Description
As part of Comcast Effectv’s transformation into a completely digital advertising agency, it was key to develop an approach to manage and remediate data quality issues related to customer data so that the sales organization is using reliable data to enable data-driven decision making. Like many organizations, Effectv's customer lifecycle processes are spread across many systems utilizing various integrations between them. This results in key challenges like duplicate and redundant customer data that requires rationalization and remediation. Data is at the core of Effectv’s modernization journey with the intended result of winning more business, accelerating order fulfillment, reducing make-goods and identifying revenue. In partnership with Slalom Consulting, Comcast Effectv built a traditional lakehouse on Databricks to ingest data from all of these systems but with a twist; they anchored every engineering decision in how it will enable their data governance program. In this session, we will touch upon the data transformation journey at Effectv and dive deeper into the implementation of data governance leveraging Databricks solutions such as Delta Lake, Unity Catalog and DB SQL. …
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