Using Bayesian Generative Models with Apache Spark to Solve Entity Resolution Problems at Scale
Description
As the size of data generated grows exponentially in different industries such as Healthcare, Insurance, Financial Services, etc. A common challenging problem faced across this industry verticals is how to effectively or intelligently identify duplicate or similar entity profiles that may belong to the same entity in real life, but represented in the organization’s datastore as different unique profiles. This could happen due to many reasons, from companies getting acquired or merging, to users creating multiple profiles or streaming data coming in from different marketing campaign channels. Organizations often wish to identify and deduplicate such entries or match up two records present in their datastore that are nearly identical (i.e. records that are fuzzy matches). This task presents an interesting challenge from the standpoint of computational complexity – with a very large dataset (greater than ~10 million) doing a brute force element-wise comparison will result in a quadratic complexity and is clearly not feasible from a resource and time perspective in most cases. As such, different approaches have been developed over the years including those that utilize (among others) r…
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