Meta’s ads MCP server comes to Databricks: Put your customer intelligence to work in advertising campaigns
Meta’s ads MCP server is now available in the Databricks Marketplace, allowing marketers to use natural language in Genie to evaluate campaign performance alongside governed business data. Administrators can control access to the connection through Unity Catalog, with Unity Gateway governing tool calls and recording audit logs.
* The ads MCP server from Meta, now available in Databricks Marketplace, gives marketers a more direct path from customer insights to campaign decisions. * By connecting the ads MCP server to Genie, marketers can use natural language to explore Meta campaign performance alongside their governed business data in Databricks. * Administrators control access to the Meta connection through Unity Catalog, while Unity Gateway governs tool calls and records usage and audit logs.