How Databricks’ marketers use data 3x more with Genie, an AI analytics assistant
Summary
Databricks built Marge, an AI analytics assistant powered by Genie Agents on a governed Marketing Lakehouse, letting marketers get trusted answers to natural-language questions instead of filing repetitive analytics requests. The result: marketers now use data 3x more in decision-making, adoption tops 85% of the marketing org, and access to insights scaled without adding analytics headcount.
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