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newsDatabricks·September 21, 2026

How adidas Uses Databricks to Build Better Products

Description

What do football, data and AI have in common at adidas? adidas brings data from across the business together on the Databricks Lakehouse, giving teams a central foundation for analytics and AI. Databricks Genie lets analysts ask questions in natural language and get insights faster, so they can spend less time crunching data and more time deciding what to do with it. adidas is also applying GenAI at scale, using embeddings, Databricks AI Search, Model Serving, Unity Catalog and MLflow to turn millions of customer reviews into actionable product insights. The goal is simple: use data and AI to make faster decisions and ultimately build better products. Learn more: https://www.databricks.com/customers/adidas

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