Agentic media buying cannot scale without the right foundation. See how buyers and sellers get there on Databricks.
Summary
Databricks has released a reference implementation and self-deploy accelerator for agentic media buying, giving buyer and seller organizations a working blueprint where autonomous agents transact using governed data, transactional state, identity, hosted models, and observability unified on one platform. Teams can stand this up directly in their own workspace rather than stitching together a multi-vendor integration, adapting the agents to transact with partners over open standards and shifting effort from manual coordination to strategy and results.
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